I keep saying that Tobacco Control tells lies. From Mandy Vincent and Roobeedoo today, this story in the Guardian:
I saw an advert looking for models for tobacco warnings. It was paid, so I applied and made the shortlist. I asked what I needed to bring to wear and they sent me a one-line email saying: “This is what we need you to do,” and attached a picture of a naked guy curled up in a ball. They told me I would get €100.
The other people on the shoot were from the photographer’s agency. They were after all sorts of setups: “Woman looking sad in wheelchair”, “Man blowing smoke in a baby’s face”, “Dead man in a morgue”. I went into a weird studio and they told me to take all my clothes off. I lay down on a makeshift bed while two guys on ladders stood over me, photographing. They were directing me from up there, asking me to look more anguished, or more angry, or asking me to rearrange myself because my testicles were in shot. But they got the shot. It wasn’t until the cigarette packets came out that I discovered it would be a warning about impotence.
The next shoot was even weirder. This time, I was offered €200 and asked to come to a disused hospital on the outskirts of Berlin. They painted my face grey, put me in a body bag and took me to the morgue. Being in a body bag really freaked me out, especially when the photographer zipped the bag up fully and whispered: “This is for Dresden,” before unzipping me. He had a dark sense of humour. That’s the warning advert where I’m playing the dead guy.
We’re in a propaganda war. And propaganda is really just lies that you want to get people to believe. The antismokers in Tobacco Control want to get people to believe that smoking kills.
I knew that the pictures on tobacco products were fraudulent, and very often weren’t even of smokers. I wasn’t aware that the whole thing was such a complete fraud, quite such an elaborate lie.
I should have known better. Tobacco Control is always lying. Everything they say is a lie. And one day it’s going to come back and smack them in the face. One day people will just stop believing them. They’ll stop believing everything they say.
It’s not just tobacco they’re telling lies about. They’re telling lies about everything, all the time. These days you can’t believe anyone. You can’t trust anyone.
I sometimes wonder whether WW2 ever ended. Or whether it ended, but the propaganda war that accompanied it never ended, but was just redirected in new directions. Shortly after the end of WW2, the propaganda machine was redirected into a war on smoking. And they used all the tricks of the trade to get people to stop smoking. And when they were quite successful, they redirected the propaganda machine into a war on alcohol and sugar and butter. And now they’re running a propaganda war against carbon dioxide as well. Using children like Greta Thunberg.
And most people seem to believe the propaganda. And so now there are millions of people spooked about tobacco and alcohol and sugar and fat and carbon dioxide. But there are also more and more people who have simply stopped believing any of it.
Take Jeffrey Epstein. What happened? Does anyone believe the stories in the mainstream media? Does anyone really know what happened? Does anyone really have any way of knowing what really happened? I don’t know what happened, and furthermore I doubt I’ll ever know. That’s how it is these days. It starts with a mystery, and then it gets even more mysterious, and you end up knowing less and less rather than more and more. You never get enlightened: you only ever become more and more endarkened.
We’re living in an Age of Endarkenment. Instead of lights being turned on, they’re being turned off. Instead of learning more and more about everything, we’re learning less and less.