I rather snapped last night. I was watching Infowars, and David Knight remarked that the upmarket UK supermarket chain, Waitrose, had introduced gender-neutral Mother’s Day cards in its stores. Was it true? Within minutes I’d turned up a few other reports:
DON’T MENTION THE M-WORD Mother’s Day renamed You Day by Waitrose in bid to be more gender neutral
Waitrose has produced a ‘Happy You Day’ card in an attempt to be transgender inclusive for Mother’s Day
A SUPERMARKET has started selling gender-neutral Mother’s Day cards – as Happy You Day – in an attempt to be more “transgender inclusive”.
Waitrose has dropped the M-word from some of the Mother’s Day cards it sells and replaced the wording with “Happy You Day” as part of its range.
And I snapped. A few minutes later I had a Waitrose email address, and had written to them to say:
Having just learned that Waitrose has started selling gender-neutral Mother’s Day cards, might I suggest that Waitrose go the whole hog and endorse climate change, the EU, and Jeremy Corbyn.
I suggest that you stay out of politics and stick to just selling food to your customers. Because not everybody wishes to be Politically Correct, and those who don’t will probably not want to buy food from a supermarket chain that trumpets its Political Correctness either.
Not long afterwards, I had a response that started:
Thanks for getting in touch, we hope to personally respond to you within 48 hours, but sometimes it can take a bit longer – your case number is XXXXXXXX.
Whether I get a response or not is open to question, but I’m wondering if I’ll get a response re-asserting Waitrose’s determination to adopt gender-neutral language, and not use words like “mother”, “father”, “brother”, “sister”, etc.
I don’t usually respond to these sorts of acts of cultural vandalism. When PM David Cameron declared (unilaterally, as far as I could see) that gays would be allowed to marry, I didn’t explode. Instead I simply changed my opinion of Cameron from “trendy conservative” to “dangerous radical”.
But when a supermarket chain takes sides in the cultural war that’s going on, I’ve had enough. It’s one thing for a politician to do something political; quite another for a supermarket chain to do the same. Whatever next? When I take my car to the garage for its annual MOT next week, will the the mechanics tell me that red cars are no longer “culturally acceptable” or something? These days you never know.
David Cameron is a political casualty now, and I suspect that a few directors on the board of Waitrose will soon be casualties too. After Cameron had pulled the gay marriage rabbit out of a hat, he seemed to think he could do anything, and called the Brexit referendum, no doubt betting that the British people would roll over just as easily, and meekly agree to stay in the EU, and end the simmering debate for another 50 years. But the British people didn’t roll over, and when the votes had all been counted, Cameron resigned as PM. I don’t think he’s even an MP any more.
And I think this is going to be the fate of pretty much the entire European political class in the years to come. They’re all going to be evicted from office. Because they’ve all become far too conceited and arrogant and self-important. They think they can re-make society from above, using top-down control to tell people how to live their lives, and what to believe, and even how to speak – what words they can and can’t use. Europe is becoming conservative, and not trendy-conservative like Cameron was.
And it’s a response to a thousand small insults. Like the Waitrose ban on Mother’s Day. They’re small things, but they all slowly add up. And they push people to breaking point. And one day they snap. And you can almost hear the sound of the snapping echoing all around Europe.
Because my mother was a woman, and my father was a man. And that fact of life is going to be loudly re-asserted. And much else is going to be re-asserted as well.