H/T Rose for this highly conflicted article in Marie Claire.
On the one hand the article, written by Jenna Rosenstein, rails against smoking, while on the other hand it depicts a whole raft of sexy pictures of models and actresses smoking.
So the text says stuff like this:
…let’s not mince words: we all know smoking cigarettes will kill you. It’s toxic to you, your loved ones, and your pets. It’s socially and fiscally irresponsible. And we haven’t even started talking about the environmental impact of Big Tobacco. So why are Instagram starlets such as Hadid, Kylie Jenner, Nicola Peltz, Elsa Hosk, Dakota Johnson, and Sofia Richie—not to mention dozens of celebrities and models at the Met Gala— suddenly so cavalier about using cigarettes as props? Since when did it become cool again to show that you smoke?
While the photos depict stuff like this photo of Kylie Jenner:
I suppose that the answer to their question is that smoking has always been sexy, and always will be sexy, and no amount of sermonising about it will ever stop it being sexy, and it’s always going to be cool to be sexy, and so always cool to smoke.
So Marie Claire is actually answering the questions it asks in the text with the pictures it embeds into that text.
Q: Why is it cool to smoke again?
A: Kylie Jenner.
And also we don’t know that smoking will kill you. That’s just something we’ve been told thousands and thousands of times. And being told something thousands and thousands of times isn’t the same as knowing something. What we all know is what we actually personally experience, and what we experience is that smoking doesn’t kill anyone at all, ever. So really we know is that smoking doesn’t kill you.
We also know that smoking doesn’t kill your loved ones or your pets. And we also know it’s not socially and fiscally irresponsible.
But Jenna Rosenstein ends her piece thus:
When I look at the women in these images, I don’t see behavior worth emulating. I see cancer, disease, and frankly, stupidity.
All I can see is sun, sand, sex, and cigarettes.