I was looking at the WHO logo last week,
and, remembering that this organisation now saw the principal threats to human health to come from eating, drinking, and smoking, I wondered if I might start on some much-needed work to redesign the logo to reflect this.
I couldn’t help but notice that the
caduceus rod of Asclepius at the centre – the rod entwined by a serpent – had a strong resemblance to a cigarette or cigar with smoke curling from its tip.
And I also thought that the map of the earth under the caduceus resembled a dinner plate with steak and chips on it.
And I wondered if the garland of leaves around the ensemble might be the barley or hops that are used in brewing alcoholic beverages.
In a flash of inspiration, I could suddenly see how the logo could be adapted to reflect the WHO’s central new concerns, with a cigarette superimposed on a plate of steak and chips and peas and tomato ketchup, all floating in a large glass of wine, like so:
In a slight subsequent variation, I decided to add a fried egg, and replace the wine with beer or lager (How many people drink red wine with steak and eggs?):
These are of course only draft sketches, but I hope to be sending the final draft to the current WHO president, Dr Margaret Chan, for her approval and immediate adoption of what I’m sure she’ll recognise to be a new, colourful, up-to-date, relevant and meaningful logo to replace the tired old logo that’s been in use for the past 60 years.
I will be seeking only the most modest compensation for my design efforts.