Interesting article in Spiked.
Anti-tobacco Campaigners: What a Bunch of Cnuts.
The controversy over TV advertising for e-cigs shows that tobacco-control activists are more interested in lifestyle regulation than health.
‘Smoking is back’, seems to be the consensus on a new advertising campaign for e-cigarettes from a subsidiary of tobacco giant, BAT. The handwringing around the commercials only shows that anti-tobacco campaigners are not simply interested in banning the evil weed – they want to obliterate the very idea of smoking.
For the tobacco-control lobby, an advert like Dorff’s is an absolute nightmare. It makes no health claims. It is clearly targeted at adults. It plays to the fact that even smokers dislike aspects of old-fashioned cigarettes, and are happy to compromise in order to get most of the pleasure of smoking without the hassle or the irritation to others. And then – God forbid – it even plays to the annoyance of smokers at the health fanatics. The last thing smoke dodgers want is for anyone to be able to take their freedom back. Even the existence of the sanitised offer from Vype’s say-nothing advert is anathema.
This was made abundantly clear in a report published by Cancer Research UK last year, The marketing of electronic cigarettes in the UK. The authors are forced to admit that e-cigs ‘are accepted as being much safer than their conventional equivalents, so if smokers can be encouraged to switch there is the potential for significant public health gain’.
However, this message is quickly lost in a cloud of public-health cant. The threats, say the authors, include concerns that ‘hard-won tobacco-control policies (smokefree public places, the ad ban, age restricted sales, tobacco industry denormalisation, POS [point-of-sale] restrictions) are being undermined’ …
It’s not really that smoking is back. It’s that smoking is metamorphosing into vaping.
I hope vaping makes progress. But, unlike the guy in the ad, I don’t mind cigarette ash (it’s part of the cigarette experience to tap the ash off the end), and I don’t feel guilty about smoking real cigarettes.
And anyway I think I need the other 3999 chemicals that are in them.