There used to be a painted Bisto ad, 50 or 60 years ago, which showed the aroma of Bisto gravy wafting under the noses of diners sitting in hungry anticipation of their coming meal, and calling out: “Aaaaaah! Bisto!!”
It was a happy little ad, with all the diners wearing expressions of bliss. It portrayed a happy world, to which a few spoonfuls of Bisto would add a further modicum of happiness.
Most ads were like that back then. Buy product X, and you would be happier. Or more beautiful. It was a very positive vision that they advanced, even if it was a tad exaggerated.
Now we’re living in the time of cancerous graphic health warnings which do exactly the opposite, and portray not positive things like love and friendship and laughter, but negative things like disease and ugliness and pain and death.
And, if the EU has anything to do with it, these grim warnings will entirely replace pretty and attractive cigarette packaging. There won’t be anything else to look at.
It will be as if one went into an art gallery, and the only pictures on display showed torture and murder and death and destruction, with all the paintings of beautiful girls and luminous flowers and glowing landscapes removed and hidden away.
They have set out to make the world ugly.
Because this how Tobacco Control looks at the world. Theirs isn’t a world which is in the least bit beautiful or good or happy. Theirs is a world which is completely dominated by a vision of absolute evil. Tobacco is the single satanic evil of Tobacco Control. And they want everyone to see the world the way that they do, as ugly and sick and malodorous. And they so much want to force their vision on everyone, that they are prepared to erase anything that is attractive or pretty. They are uglifying and poisoning the world.
They may as well be sprinkling arsenic on everyone.
If they had enough money and enough clout (and perhaps they do), every billboard would be covered in rotting corpses, every magazine and newspaper and TV ad would depict wheezing, cancerous lungs and purulent tumours and blood and vomit and ugliness.
And just like the Bisto ad was exaggerated, so also is their grim vision vastly exaggerated. Because, quite simply, smoking cigarettes isn’t all that dangerous. There are many far more dangerous things that people can do. Like firing guns at each other.
The ugly graphic health warnings on tobacco packaging actually say far more about the mentality of the antismokers in Tobacco Control than they do about tobacco. For what we are seeing on tobacco packaging are ideas that people in Tobacco Control have dreamt up, and debated and reviewed and criticized and improved. These are works of ugly imagination. That these vile images have gone through a process of peer review and approval and publication really only goes to show how utterly sick Tobacco Control has become.
One might consider how they might have set out to send a good, positive, encouraging message instead of an evil, negative, disturbing one. They could, for example, have said how giving up smoking would win people jobs and friends and social acceptance. They could have portrayed smokers as lonely outcasts who would discover friendship and love and laughter if they just gave up smoking.
It wouldn’t be true, of course. It would be the very opposite of the truth, in fact. But it would at least be a positive pitch.
They can’t do it, however. And they can’t because they don’t have a clear idea of anything that is in the least bit positive or ‘good’. Love and friendship and laughter mean nothing to them. The only thing that they can see – and which completely possesses them – is the vast spectre of the evil of tobacco and smoking that they have conjured up in their own minds. And conjured up from a few puffs of smoke! And that is the only thing that they know to serve up in their graphic health warnings – like some bad chef who can only cook one particular disgusting and inedible dish.
I think that, in the end, people will become utterly sick of Tobacco Control. The graphic health warnings are becoming far more intrusive and nauseating than the tobacco smoke they are supposed to banish. The cure is worse than the disease. Which would you prefer: a world in which a little tobacco smoke wafts around like the aroma of Bisto, or one in which images of sickness and suffering and disfigurement and death are foisted upon you from all directions? Which is the uglier and more disturbing and more sickening world?
It won’t be tobacco that will end up being hated: it will be Tobacco Control. It is they who will come to be seen as sick and cancerous, not tobacco or smoking. For they are ugly people with ugly ideas and an ugly vision of the world, and sooner or later they and everything they stand for will be seen for what they are: ugly, twisted, sick, and dangerous.